Change is difficult. It requires understanding why we’re changing, where we’re going, and how we’ll get there. But it also needs to motivate us in a way that shifts our mindsets and behaviors. Communications must change hearts and minds. But also, sustaining effective communications is critical to keeping employees engaged and thriving.
Our approach to communications is multifaceted, but we always focus on people first. What information do they care about? What information should they care about? When do they need the information, and what’s the best way they take in and understand information? Furthermore, we view communications as a two-way street. A feedback loop is critical to understanding where employees are and where they are going. Below is how we strategically approach communications.
Use different delivery channels and multiple touchpoints to ensure we connect with employees.
Employees are overwhelmed—keep the communications simple, focused, brief, and consistent.
Catch and keep your audience’s attention and engagement by openly sharing information and being candid about challenges and failures.
Align communication strategies to DEI goals through representation, amplification, and easy access to information.
Create a sense of purpose, ownership, and personal connection.
The most effective way to engage employees is through storytelling. Humans are wired to understand stories, and it makes us experience the information rather than just consuming it. Here are some channels we use to tell our client’s stories:
Companies with a higher employee engagement rating are 21% more profitable than others, according to Gallup. Good communications and engagement drive growth, mitigate conflict, fuel innovation & productivity, and increase employee job satisfaction & loyalty. Without an effective communications plan and execution, companies risk losing money and their employees.
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